Lamborghini hit two big home runs with the Miura in ’67 and the Countach in ’74. From an aesthetic standpoint, those cars were extreme. The reaction they elicited from people was genuine shock and awe. Don’t believe me, watch this video a Countach in ’85 (11 years after the car’s debut but first year on sale in the US) parked on the street in Manhattan and the subsequent crowd that pours over the car.
But where is Lamborghini today? We’ve seen the same basic proportions and design since the Diablo of the 90’s, and this isn’t just a problem with Lamborghini. Porsche, Aston Martin, and Roll’s Royce are so entrenched in their current design language, that to change it would be unthinkable. They’ve essentially become heritage brands.
But would it really be so bad if the 911 ceased to exist, and instead Porsche built a Caymen without training wheels? Or Lamborghini decided to build a truly outrageous car by today’s standards, not merely a rehash of 90’s values. Sure, some fans would raise a fuss over the demise of their favorite car, as happens every time a car is replaced, but I think the automotive world would be better for it.
Isn’t the insistance on pushing the limits at the core of motorsport’s philosophy? I want to be blown away by new car design.