current obsession

I pay way too much attention to almost every car on the street. I’m a prosecutor’s dream witness when they need someone to identity the car in question. Color, make and model? No sweat. I am dangerously aware of all cars, including those headed in the other direction, while I drive. My unhealthy appetite for all things automotive leaves me occasionally obsessed with seemingly minute details of particular cars.

Right now, I can’t get enough of the Mini Cooper Countryman color palette. Yes, that weird bulbous SUV interpretation of the original Mini concept. Put aside your feelings for that car, and just look at the colors, particularly their “light white”, “blazing red” and “starlight blue”. Do not pass judgement by browsing photos. Look at these colors up close in person.

Intentionally the right car with wrong color. Must see in person.

Right car, wrong color. Go see the right colors in person

Your first reaction is probably along the lines of, “so what?” One more shade to add to the countless variations on red, white and blue. What is important about these colors is not so much the particular shade unto itself, but rather these colors in the context of a Mini. They exemplify the brand. Fun, light and slightly eccentric could be used to describe these colors or the Mini brand itself. It’s a rare occurrence when color and car actually match.

Starlight blue or blazing red won’t translate to all cars, and likewise, Minis can’t wear all colors. But I see a lot of cars with drab or outlandish colors that don’t fit the brand or even the car itself. Color is a difficult thing to get right. People go for the safe choices, because most of the time the other options don’t suit the car. Just look at how popular silver and black are for reference. But when those colors are done right, they add another dimension to the car’s personality.

 

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